SMS, WhatsApp and RCS through one API, with fallback built in.
Send on the richest channel the handset supports. If it isn't delivered, we retry on the next channel in your order — and bill only what was delivered.
SMS
The channel every phone receives. Transactional, service-implicit and promotional routes with registered sender IDs in every market we serve.
SMS rates by country →- TRAI DLT entity, header and template registration handled for India
- 10DLC brand and campaign registration and toll-free verification for the US
- OTP routes with priority delivery and automatic carrier failover
- Two-way SMS, keywords, opt-out handling and delivery reports
- Unicode and multi-part messages, URL shortening with click tracking
WhatsApp Business
Where your customers already talk. We onboard you to the WhatsApp Business Platform, verify your business with Meta and get templates approved.
WhatsApp rates by country →- Marketing, utility and authentication templates
- Free-form replies inside the 24-hour service window
- Buttons, lists, media, catalogues and payment links
- Shared team inbox, or connect the AI Chat Agent
- Green-tick application support
RCS Business Messaging
App-like messages in the native Android inbox: your logo, verified sender, images, carousels and reply buttons. Non-RCS handsets get SMS automatically.
RCS rates by country →- Verified brand agent with logo and colours
- Rich cards, carousels and suggested replies
- Read receipts and typing indicators
- Automatic SMS fallback, billed at SMS rate
What teams send
Messaging questions
Which messaging channels can I use?
SMS, WhatsApp Business and RCS, all through one API and one dashboard. You set the order of channels once, and if a message isn't delivered on the first channel we retry it on the next.
Do you handle DLT registration in India?
Yes. Our compliance desk helps you register your entity, sender headers and message templates on the operators' DLT platforms. As the sender, the registration stays in your name and is your responsibility; we do the paperwork with you.
What is 10DLC and do I need it?
10DLC is the US system for business texting from standard local numbers. You need a registered brand and campaign before sending. Toll-free numbers need toll-free verification instead. We file both with you and pass the registration fees through at cost.
How are WhatsApp messages priced?
Meta charges per delivered template message, by template category (marketing, utility or authentication) and the recipient's country. Replies inside the 24-hour customer-service window carry no Meta fee. Our rates by country are on the pricing page.
Can I send one-time passwords (OTPs)?
Yes. Send OTPs as WhatsApp authentication templates with SMS fallback, or over priority SMS routes with automatic carrier failover.
What happens if a message fails on one channel?
It falls back to the next channel in your order, for example WhatsApp to RCS to SMS. You are billed for the message that was delivered.
More answers on the FAQ page.
Start messaging in minutes.
Sandbox and test credits on sign-up. Our compliance desk handles registrations.