Here’s all you need to know about WhatsApp business verified account

Ever since digitization has boomed over the world, finding and getting everything online is a new fondness. In such a world, to get optimum business traction, it is paramount to reach customers where they actually “reside”. Fortunately, in this technologically advanced world, a major proportion of customers reside on social media platforms. If leveraged in the right way, platforms such as Facebook, Instagram, Twitter bring significant traction to businesses. 

But, in recent times, chatting and messaging platforms such as WhatsApp have also emerged as an effective way to get customers’ attention and to establish a product market among potential users. 

Though having a range of features like an easy and quick photo, file, and video sharing, seamless yet encrypted communication, up to date privacy etc. For businesses, WhatsApp business verified accounts are preferred rather than Whatsapp private accounts. 

What is a WhatsApp Business verified Account? 

With over 2000 million active users per month worldwide, Whatsapp is a convenient and simple way to communicate, reach and even sell. These days, businesses are already leveraging or are planning to leverage WhatsApp to sell. But, as private Whatsapp accounts don’t allow “business” features, a whats app business verified account is different and is developed with ideal business tools. 

So, if you are also planning to sell your product or to reach your customers through Whatsapp, reading this till the end would be a wise decision. 

Why get the WhatsApp business verified account? 

No matter who you are(a customer or a business), what you sell and what you buy online, you must have checked your Whatsapp a few minutes ago. That’s what businesses know and want to leverage. 

WhatsApp being one of the most easily reached and used apps worldwide allows users to interact, communicate and even file sharing in the easiest and convenient way. The App further does not force its users to buy paid accounts and allows a range of features on free accounts. This is also one of the reasons for its popularity. 

In addition, due to ease, worldwide use and security and privacy, customers prefer having everything they want on Whatsapp and that’s how businesses should reach them. 

So, if you are in business, getting a whats app business verified account would grant you numerous benefits. Some of them are- 

• Since, most of the businesses are transitioning to online platforms bringing revolution to e-commerce businesses, not every business can find buying servers a wise decision. For such businesses, WhatsApp business verified account plays a huge role in sharing all business-related information, broadcasts, services and information to potential and already loyal customers. 
• Once a user gets the Whats App business verified account, access to multiple features available only for exclusive customers is granted. These features include setting away replies to any customers’ enquiries, label contacts etc.  
• It also helps in establishing a reputation of a company worldwide that creates a powerful impact on potential customers. This elevates the brand image in the market. A brand can use this to build trust in the beginning.
• Since numerous formalities and background checks take place before getting a verified business account on WhatsApp, users tend to start believing in the brand.
• A business also gets access to WhatsApp API, which is mainly for notifications. 
• Some CRM-like features also assist in delivering premium service and support to customers. 
• Allow product inventory features, brochures and product images upload.