Ever noticed how you get similar text messages when it comes to receiving an OTP, or an online order confirmation or maybe even a shipping update?

The term for such messages is ‘Transactional SMS’.

They are messages sent by companies to provide information and stay connected with their customers.

Transactional SMS are usually automated and is sent as a response to a certain action performed by the customer.

The format of the SMS would be pre-determined according to the possible actions.

For example, when customers place an online order, they receive an order confirmation SMS instantly.

It works fast and is more noticed by customers rather than any other forms of communication.

Considering the current usage of mobile phones, these messages are one of the most efficient tools of communication available to businesses as of today.

It is possible to send transactional SMS by integrating an API key into your existing web or mobile applications.

Using this, you can easily send transaction-based SMS, that helps you to engage with your customers in real-time.