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There is no denying that SMS is a very powerful medium of communication.
With a whopping 99% open rate, SMS can be leveraged across the customer lifecycle for effective marketing.
There are three effective ways to leverage SMS to engage with customers at every stage of the customer lifecycle.Integrate SMS with customer support,there are three effective ways to leverage SMS to engage with customers at every stage of the customer lifecycle.
Let us look at these:
SMS to capture the prospective buyers’ domain.
You can start by enticing the new prospects for your products.
With a success rate of 30% opens, SMS campaigns can immediately follow once the customers sign up for SMS on various channels.
Usually, SMS campaigns complement email marketing strategy.
Since lead generation is the goal, either way, an integrated campaign works better.
That said then, your SMS campaign with a prepopulated text can be sent using bulk SMS matching your other marketing efforts in branding.
At this stage, you can simply introduce the brand and allow the customers to feel the need for the products.
Use SMS marketing for creating interest and generate leads.
Now that you are in the fold of SMS start engaging with the prospects and existing customers.
Here are the various pieces you can send to evoke the attention of the customers:
Make SMS a brand loyalty booster
Customers are human beings who appreciate it if you care
SMS is one such quick and effective method of engaging, retaining, and building trusting relationships with your customers.
Vox Digital Services LLC
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+1 (617) 506 5569
Copyright © 2024 Vox Digitals. All Rights Reserved. Build with by Digital GYB
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