The in-app chat feature allows you to connect with your customers in real-time from your app which is otherwise dedicated to providing information, sell, and showcase your products, and services.

These chats facilitate one-on-one chat or group conversations in real-time.

Let us then understand how these chats are made possible.

Software development kits, otherwise known as SDKs, are integrated into your existing app, whether web-based or mobile.

This integration is quick and easy and enables you to have conversations from your app.

The conversations thus enabled can be two-way, individual, or group chats.

You may wonder why you should use a chat SDK when there are many other forms of communication tools available in the market.

Chat SDKs are a faster way to communicate with your customers when they are facing an issue or seeking information leaving them satisfied for having been attended to.

If you have a customer support facility in your organization, in-app chat SDK can help fasten your customer service.

Reliable customer support is always a plus point and adds to retaining the customers.

In-app is highly beneficial in the sales and marketing area also as many people have queries related to sales.

You can have the right salesperson responding to the customer queries and resolving the issue in a shorter time than a customer calling or sending an email.

In-app chat has many other noteworthy features that could trigger business value.

You can broadcast messages in high volumes to your customers through a live-chat app and get their attention. People are more than willing to read and respond to chat messages than emails, or calls.

If required, you can even make video calls to the customers right from the in-app chat, keeping customers’ phone numbers confidential, and provide whatever information is expected through a visual demonstration.

Benefits of in-app chat features –

• The in-app chat features enable using of emoticons and Gifs making it more interesting to the customers
• The chat SDK can be easily integrated into your existing app and used by a large number of people
• Safe and secure conversation in an encrypted environment
• Group chats, private and public chats, one-on-one chats are possible from in-app chats
• A search facility is available in in-app chats; you can search for previous conversations and messages
• Audio and video calling can also be enabled in the in-app chat

The Covid-19 pandemic has thrown organizations out of balance.

A need for quick and easy real-time communications became the need of the hour.

Chat SDKs have been rescuing many organizations to facilitate employee communication and bridge the lack of in-person meetings.

In-app chat SDKs are viable option organizations have recently opted for