What is BULK SMS? 

In the context of mobile marketing, sending out a large number of text messages to a list of people who have agreed to receive them is known as bulk SMS marketing or mass SMS marketing. What that means, in plain English, is mass texting. 

It’s a channel your consumers choose to receive, unlike PPC ads, sponsored communications, or commercials. Customers have the option of receiving your text message but not your billboard or radio ad. If you do a good job with your text message marketing efforts, customers may even agree to continue getting them. 

Benefits of Bulk SMS  

There are several advantages to bulk SMS services, such as cost-effectiveness, efficiency, customer involvement, and audience reach. 

Less rivalry : email is used by everyone and their famous Instagram cat to contact clients, and it’s effective. 82% of email users get at least 25 emails a day, making it a competitive medium. It’s excellent news for you if you’re one of the 25% of firms who use text messaging for marketing and promotions

Extensive financial benefits: A single text message costs very little to send, yet may generate substantial revenue on its own. An online retailer could send out 10,000 messages, SMS cost would be more than covered by even a single transaction by the end user.

Easily communicate: It doesn’t take long at all to compose, prepare, and send out a bulk SMS marketing message. Though it’s quick and easy, you should still tailor your communications to each subset.

Outstanding participation: 99% of SMS messages are opened, and 96% of those are opened within three minutes of receipt. It’s impossible to find more participation anyplace else. 

Globally, more than 6 billion people have access to smartphones via their subscriptions. There is a significant probability that the person you are trying to contact has a mobile phone. 

6 Suggestions for Improving Your Bulk SMS Marketing

When used well, sms gateway provider Sms api has the potential to be a very effective marketing tool. We’ll go through some guidelines for writing effective SMS blasts below: 

• Don’t send consumers SMS messages without first getting their permission. Gaining consent is not just necessary from a legal standpoint, but also improves interaction and delivery. 
• Sort the items in your list. Every subscriber may not get the same message while using bulk messaging. A user’s demographics, activity, or personal preferences might all inform how you divide your audience and what you communicate with each subset. 
• Make your communications as engaging as possible, so that your consumers will act on them rather than ignoring or dismissing them. 
• Make sure there’s a way to say no. Make it clear to your clients how they may opt out of getting further communications from you. You may include something like, “Text STOP to stop receiving messages,” at the conclusion of your SMS to let them know how to unsubscribe. 

• Just dial a quick number. To facilitate widespread mobile communication, short codes (often 5 or 6 digits) have been developed. These numbers feature shorter, marketing-friendly digit sequences, which means fewer messages are stopped and more are sent successfully. 
• Proper timing is essential when sending. Learn from your clients’ actions. They may be persuaded to buy more quickly if you contact them around midday than you would if you texted them in the late afternoon. The TCPA mandates that text messages be sent only between the hours of 8 a.m. and 9 p.m., so you’ll need to take into account the receivers’ local time as well. 

Conclusion

Sending and receiving text messages (to and from clients anywhere in the world) is a breeze with bulk SMS thanks to the APIs that enable more than 100 billion messages annually. What’s more, workflows may be built rapidly with just a few lines of code. 

Voxvalley’s SMS API integration makes it simple to send messages anywhere in the world in a flash. Using a dependable and powerful bulk SMS API, you can easily run company promotions, initiate marketing campaigns, send and receive text messages, and communicate with clients all over the world.